The Energizer

Resilient Insights for Work & Life

Guest Post: Whose Job is Corporate Culture Anyway?

by Eileen McDargh, Chief Energy Officer - Monday, February 26, 2018
Featured Image

Ginger Hardage and I connected years ago when I called Southwest Airlines, asking if I could visit the headquarters and observe more carefully what made this company such a magnet for getting and keeping talent. Ginger was my contact. She recently retired as as Senior VP Corporate Culture and Communications and now is ready to share her vast knowledge with the rest of the world.

Those of you who follow my work know that I believe a resilient, sustainable organization needs to create a culture for achievement, growth, and meaning… not to mention fun. Thank, you Ginger for offering your insights.

Whose Job is Corporate Culture Anyway?

For some of you, the word "culture" might appear in your job title and loom large as a key strategic focus for you. Some of you may have an element of culture that falls within your job description. Others may be desperately hoping that anyone in their organization will begin to care about the topic!

The topic of corporate culture has been active in some organizations for decades, but it is now going mainstream as more institutions are addressing organizational health. Recent headlines around sexual harassment and equality in the workplace highlight the critical need to set the right tone in our organizations. Rightfully so, employees are demanding that our workplaces live up to the hype.

Regardless of where you fall on the spectrum of interest about corporate culture, my contention is: Culture is everyone's responsibility. But how this priority plays out can look differently depending on your "seat on the bus" (to paraphrase Jim Collins).

So how does that break down? And, what should that practically look like in my organization? There are a few critical roles that must all work in parallel for this to become a reality.

Senior Leadership - Usually, when I'm approached about a potential consulting opportunity involving corporate culture, it is from the CEO or a senior leader in the organization. So there is no question about the priority placed on culture by the C-suite. But when the outreach does not originate from the C-suite, my first question is about the buy-in from senior leadership. If the leaders of an organization are not signed on about cultural change and do not see the importance of modeling the behavior that is expected in the organization, then it's a lost cause. Employees immediately see though a leader who is "all talk and no action."

The Right Leader - Rather than debate where Culture should reside in a company, focus on identifying the right person to lead the charge. That individual should embody the values of the organization and have the level of influence to assure that policies, practices, and programs are driven throughout every level of the company. My title at Southwest Airlines was Sr. VP of Culture and Communications and that structure is still in place. At other organizations, Culture may fall under the Human Resources umbrella. Regardless, creating and sustaining a healthy environment will take discipline and cooperation between multiple departments. So focus on identifying the right individual who can collaborate with others to push for change.

Every Leader - Culture is everyone's responsibility. Every leader and employee in the organization should be held accountable for living the values of the organization. Best-in-class organizations make sure that measurement against the values of the organization are part of the performance evaluation process. One of the preeminent communications associations espouses: Realize an enterprise's true character is expressed by its people.

As the topic of Corporate Culture rises in importance in organizations around the world, I thought you would be interested in this report that vaults the ultimate responsibility to include the Board of Directors. Authored by members of the National Association of Board of Directors, this article speaks to the critical difference that Culture makes in an organization.

When organizations focus on these areas and ultimately embrace Culture as everyone's responsibility, true cultural transformation begins. Make sure all of these people groups are identified and empowered to do their part to build a culture of greatness.

Learn more about creating and sustaining cultures of enduring greatness and engage with Ginger at http://unstoppablecultures.com



Share This Post

Like this post? Please share it!


< Back to All Posts

Comments



Eileen McDargh Keynote Speaker Blog Author

About Eileen!

Since beginning her consulting and training practice in 1980, Eileen has become noted for her ability to speak the truth with clarity, wisdom, humor and compassion. Long-standing clients and repeat engagements attest to her commitment to make a difference in minds, hearts and spirits of organizations and individuals. She draws upon practical business know-how, life's experiences and years of consulting to major national and international organizations that have ranged from global pharmaceuticals to the US Armed Forces, from health care associations to religious institutions. Executive Excellence magazine selected her as one of the top 100 thought leaders in leadership and among the top ten consultant providers of leadership development.

View all posts by Eileen


Subscribe to My Blog!


Like My Blog?

Please share it!

Recents Posts


Categories



Archive


Tags

Deloitte Change holidays creativity Hurricane Harvey Divorce Postive Work Environment Learned Optimism servant leadership Adam Grant Corporate Culture Multi-tasking Persuasion Voting Intentions Dogs Vegan Survive Bullying coaching Burnout Networking Road Trip Yoga Leaders Open Doors Book Communication Your Resiliency GPS USAA The Last Jedi cancer work life balance Nursing St. Patrick's Day Positive Brain Repatterning Relationships Women Soft Skills Energizing Others Charity Mother's Day employee retention conscience Fun Work Environment Idea Listening Engaged Workers Vacation Christmas Symphony Sustainability Diversity WASP Education earthquakes Speaking angels Labor Day Adventure Siblings Humanity teams customer service Bill Treasurer Building Resilience Back To School Branding Christmas Energy Twas The Night Before Christmas Jewish Emotional Intelligence Seder Eve Personal Responsibility e-mail Suddenly Single stuck Gifts From The Mountain Travel Radical Resiliency Employee Attitude Sales Family U.S.A.A. Motivating Others Trust Alzheimer's resilient leaders Social Media Memorial Day Guns gratitude Content Generation Optimism Environtment Mark Scharenbroich love Climate Change Writing LGBTQ Kindness Girls More Fun at Work Spelling Bee Henry VIII women in leadership Loss Adaptability Technology Boston Marathon civil discourse Aging Energizing Stress employees Thanksgiving Hurricane Irma goals preresilience Meetings resiliency John Blumberg Tornadoes in Texas New Year resolutions Happiness Feedback Walk For Hunger waiting Superbowl Office Celebrations Talk Ain't Cheap Book Option B Book Reviews Joe Tye Depression Leadership Skills Sexual Harassment Children Honoring Veterans Reshaping the Brain Politics Arlington Cemetary Career Advice Empathy resilience Sheryl Sandberg Patriots Humor